A glimpse of what we've made — identities, naming, packaging, digital. Work that earns its place in the world by earning its place in the brief first.
View all work →We started Afterthought in 2025. Below are the first two engagements — one a young climate company, one an old neighbourhood place pretending to be young.
We're most interested in the moment before a category has a visual language — young companies, new products, institutions trying to mean something to a new generation. The brief that arrives without all the answers is the one we want. We're less useful when the solution is already obvious.